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Andrew Yang and the Noble team came to us with an ambitious vision: become the first mobile carrier that pays customers for using their service. Unlike traditional carriers, Noble wanted to flip the model on its head: rewarding data usage with real financial benefits. To bring this vision to life, they needed not just a strong brand, but a robust technology platform capable of handling telecom integrations, financial flows, and a seamless customer experience.
We began with design sprints to shape the brand identity and evaluate potential MVNE partners. Together, we identified BeQuick as the right MVNE to power the network. From there, we architected and delivered Noble’s entire digital ecosystem, spanning web, backend, and mobile.
Web Platform (Next.js + Django):
• Custom ecommerce flow for purchasing and activating plans via BeQuick APIs
• Scalable Django/Python backend on AWS handling activations, billing logic, and cash-back processing
• Accessibility-driven design with strong SEO and full mobile responsiveness
Mobile App (React Native):
• A companion app giving subscribers full account management on the go
• Features include billing updates, adding lines, viewing statements, and managing Noble Cash Back
User Dashboard:
• Secure portal with dynamic graphing for cash-back tracking and projections
• Options to redeem rewards toward bills or cash out to a bank account
• Integrated 5.5% interest accrual on unclaimed balances
Proprietary Cashback Algorithm:
• A custom data-driven engine that converts monthly usage into fair, transparent cash-back rewards
Growth & Analytics:
• Referral + affiliate pages for user acquisition
• Coverage map and supporting content pages to aid launch
• Deep integrations with PostHog, Customer.io, Google Analytics, and Tag Manager for tracking, segmentation, and lifecycle marketing
By combining innovative telecom mechanics with fintech-like reward systems, we helped Noble move from concept to market-ready carrier. The platform now delivers:
• A seamless onboarding and account management flow across web and mobile
• Transparent cashback mechanics with financial-grade payout integrations
• A growth-ready foundation powered by analytics, marketing automation, and SEO
Noble now stands as a bold challenger brand in telecom, redefining what it means to be a mobile carrier by turning everyday data usage into real financial rewards.
